What’s in a Pen?

Our firm often will get requests for customized printed promotional pens for use as giveaways at commerce exhibits, for direct advertising and marketing, or as company presents. The issue is that we provide actually 1000’s of pens to pick from.

So, how do you select which pen to make use of? What are a few of the variations? What do you have to concentrate on when deciding on a pen?

Initially, many firms use a minimum of two kinds of promotional pens of their advertising and marketing efforts. One model of pen is cheap and appropriate for mass distribution at commerce exhibits or for basic handing out to anybody who may be a possible consumer.

One of these pen is usually a cap model pen, or cheap click on model pen, with a minimum of your organization’s emblem on it and a major telephone quantity. They’re low cost sufficient to go round at commerce exhibits or all through the overall places of work of consumers. Placing them into packages of merchandise as a “thanks for your small business” reward is one other nice concept for utilizing cheap promotional pens.

Then, for direct contact promoting at organized conferences, an organization could have a a lot nicer pen to depart with the consumer. The nicer pens normally have metallic barrels, retractable factors, and could also be engraved as a substitute of pad printed.

Engraved pens are an aesthetic reward that can get consideration. Often, customized engraved pens have metallic barrels that add to the burden thereby enhancing the texture of the pen. Moreover, good pens don’t get tossed or misplaced. They’re actually the reward that retains on giving – and selling you!

You also needs to contemplate using a promotional pen by the purchasers who obtain them. For example, in hospital settings, the nurses and medical doctors often go to sufferers within the evenings in low gentle circumstances. So, how a few pen with a lightweight? Customized printed Plantable pens with a lightweight constructed into them are good for hospitals, clinics, regulation enforcement, elder care properties, some factories, warehouses, night time golf equipment, and every other place the place lighting could also be marginal.

Moreover, there are pens with lanyards or lanyard attachments. Consider any sort of job that requires an individual to be on the go all through the day whereas making frequent notes and you’ve got a candidate for a pen on a lanyard. Examples of people that would profit from a pen on a lanyard would come with nurses, waiters, waitresses, academics, health trainers, and postal employees.

If you’re within the laptop business, pens with a flash drive constructed into them are standard. Flash drive pens make extraordinarily good presents when introduced to a consumer in a present field. The drives can be found in lots of capacities so you may tailor your buy to your wants. Or, it’s possible you’ll need to use the customized printed pen drive as a direct advertising and marketing piece and have an organization presentation saved on the drive, which has grow to be extra standard today.

When you market to excessive colleges, faculties and universities, a fantastic customized pen to contemplate could be one with a laser pointer constructed into it. Laser pointer pens could be helpful in any surroundings the place lectures or displays are frequent.

One different consideration to consider with pens is the kind of ink it’s possible you’ll want in them. Gel inks have grow to be highly regarded as they write very easily. Nevertheless, they won’t dry on a “coated” paper in a short time, whereas a pen with a everlasting sort ink will write on nearly any floor. Everlasting marking pens are tremendous for writing on cd’s or non-absorbent surfaces.

Briefly, the collection of a customized printed promotional pen for selling your organization depends upon:


  • The place and the way the pen will probably be handed out
  • To whom the pen will probably be given
  • The place and the way the pen will probably be used
  • Frequency of promoting with pens versus price range


Pens are a really a fantastic promotional merchandise, particularly for those who give them some thought.

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